It seems both African governments and people are doing less
in supporting the ‘African brand’ initiative that is meant to promote African
made goods among Africans and the rest of the world at large. Furthermore, this
initiative was suggested as a wake-up call for Africans to counter off
competition from foreign imported goods that flooded the African markets. And
besides countless efforts and campaigns to implement the initiative, African
government seem rather relaxed to consider the initiative as law or something
near to a law. With that in head, it’s no doubt African will always be
dependent to foreign manufactured goods that are of low quality and expensive.
Statue symbolism syndrome
Further, it can be observed that most African governments
and people are tolerant to foreign goods in spite its quality and price to
locally produced goods. And the reason can be attributed to what I will term as
‘status symbolism’ or just an African syndrome which I will diagnose and with
time a suitable prescription will be suggested to help cure it. A status symbol
is a perceived indicator of economic or social status and ownership of a
foreign good is seen as a major breakthrough in many African setup and this has
left a lot of families in debts due to wanting to fulfill the statue symbol
syndrome. And it is even more shocking to learn that supporting of Europeans
footballs teams and buying its expensive merchandise is more of a economic or
social success while never supporting or buying merchandise of an African team.
To make it clear, I would want to state that the is no harm in supporting a
foreign team or good, but the question still remains who will support African
teams and goods if we do not support them and secondly, is there a possibility
of non-Africans outside the continent supporting our football teams like we
support Manchester united or Barcelona? And on days that the famous el classic
is to be played in Spain, one can observe a parade of jerseys in Africa of
either Barcelona or Real Madrid and It is possible to think of a public holiday
only to discover it is just a football match, but the atmosphere is completely
different when TP Mazembe or Zanaco United is playing nobody seems to care even
our local newspapers would prefer to run headlines of the Barcelona match to
Asante Kotoko match.
Weddings
Being in Zambia after four years away, introduced me to a
new reality of financial stress among yet to be couples who found themselves
locked up in heated financial stress and pressure of wanting to please
everyone. The crunch of financial stress turns most brides and grooms into
beggars who are willing to auction they marriage for few donations from family
members for a fairy-tale wedding. It is this harsh reality that most young
couples find themselves in even before the announcement of wedding dates. And
more drama unfolds when the bridegroom is charged an out of space bridal price
fee also known as ‘Lobola’, that puts the now confused young man in a state of
shock while asking if the bridal price could be reduced since he is unemployed,
but madly in love with the yet to be bride. As the bride helplessly looks on
with eyes facing the ground and hands held together as a gesture of respect as
the bridegroom humbles himself in a last plea for mercy to the yet to be in
laws who seem willing to listen, but not convinced to reduce the fee. Notably, after
negotiations, wedding announcements are made, relatives from all walks of life
appear and hijack the moment and a new hunt for elegant gowns begins while
relatives battle each other for wanting to be matrons with some enrolling their
whole clans as bridesmaids or knife boys. And in all these things the bride and
groom have little or no say because their wedding has been turned into a
‘family affair that’s sends out a message of statue symbolism to enemies’,
under these circumstances, young couples are forced into a state of financial
stress in the name of pleasing the now extended family.
And the point mostly overlooked is, the is life after
wedding receptions that will require a lot of finances, hence spending
lifesaving's on a wedding reception without a steady income is suicidal and
chances of recovering is low. On the positive side, wedding receptions are
beautiful and a source of lifetime memories, although this may be true, never
play ‘fairy-tale’ with finances.
Minimalism
And not long ago, I begun to embrace the concept of
‘minimalism’ a phenomenon that practices full minimization in capital, time and
relationship. Even though, this phenomenon dates back to the sixties, it is
important to understand that it touches all activities of our lives. And in
connection with what I observed in Zambia weddings, I am fully convinced the
idea of minimalism can be ideal for many young couples who are undergoing pre
and post wedding financial stress.
Pre wedding financial stress can be prevented by firstly
knowing your financial status as an individual and then as a couples, then ask
yourself the question of what you can afford without seeking assistance from
the bank or relatives. The knowledge of one’s financial status before looking
at what others did for they wedding will save the young couples headaches. The
idea to operate without competition of ‘who did that’, under the supervision of
a wedding expert we give the couple the will to seek new ideas without
pressure, but within they means.
As for the post wedding financial stress, I must accept
that it has caused a lot of premature marriage break-ups because as soon as the
wedding and honey moon ends the blaming games starts then fights and regret
cements the beginning of the crisis. But all this can be prevented, when a
couple knows its financial muscles and having attended atleast five weddings
that ended up within 24 months, I can confidently state that the is more to a
marriage than a fairy-tale wedding and minimalism can be a long awaited answer.
And to conclude with a caution, statue symbolism is a
good achievement but it should not kill our dreams and reality and I want to
state that the ideal of minimalism also works for students not only couples. As
a student this has helped me save money and generate more to lend to fellow
students, therefore, for those of you who would like to embark on the journey
of minimalism remember money depreciates and appreciates every second, with
that in mind use it with a caution of what you would want to do next.